To start this activity, ask students to brainstorm words or phrases that come to mind when they think of people using tobacco or nicotine. Explain that youth smoking rates among middle and high school students have declined over the past decade, but e-cigarette use is on the rise.5
When a comment reflecting the perception that smoking or vaping makes people look “cool” is raised, challenge students to explain why. Ask them to provide specific instances to support their notion that it looks cool. Chances are that any student thinking it looks cool will point to media representation. Ask these students:
Would the person be cool even if he or she did not smoke or vape?
What other characteristics make the person cool?
Do characters tend to hold cigarettes or vapes more often than smoke them? (It may be more common to see them holding cigarettes or vapes than inhaling or spitting tobacco, since these actions are usually less appealing to see.)
Spend time discussing how important “image” should be, especially when there is a difference between image and reality. Remind students of the health consequences of tobacco and nicotine use, and show them the poster with the images depicting these health issues. The poster is included in the “Activity Resources” section. There is nothing cool about these pictures.
For additional resources related to media representation, see the resource section in the Overview Booklet.
In this exercise, students will examine how they see themselves and the image that they want to portray. Share the digital activity link. Students will select and/or type 10 adjectives that they feel are self-descriptive. Then, they will look at an illustration of young people using tobacco and nicotine and select and/or type adjectives to describe their perception of the characters.