Some of the factors that influence young people to use tobacco include:

• Having parents, friends, peers, or siblings who use tobacco
• Overestimating the number of people who use tobacco
• Linking smoking with being ‘cool’ or being ‘grown-up’
• Wanting to bond with peers who use tobacco, or thinking it’s a way to get a particular group to like them
• Having low self-esteem

These Right Decisions Right Now posters are designed to challenge these perceptions. They illustrate that smoking is not ‘cool’, that it is not healthy, and that young people can have a positive influence on their peers by helping them make the right decision.