Some of the factors that influence young people to use tobacco include:

• Overestimating the prevalence of tobacco use - or thinking that "everyone's doing it".
• Thinking that using tobacco will enhance their self-image, improve their social status, or help them "fit in" with their peers.

The Right Decisions, Right Now posters are designed to challenge these perceptions. Why these four posters? In January 2008, a series of 12 Right Decisions, Right Now posters were tested online with educators and students in grades 5 through 9 nationwide. They evaluated the posters based on a set of attributes, which reflected preferences on items such as persuasiveness, look, and interest. Student preferences were similar across the grades. Likewise, teacher and student preferences were also similar, as teachers often made selections based on how they think the posters will impact their students. Responses from students at risk for experimenting with tobacco were assessed as well.

As a result of the review, the following four posters were selected as a combination that appeals to the general student population as well as at-risk students, and will also be used by teachers.

On-line order quantities are limited to one of each poster.

Please submit requests for larger quantities in writing to:
Right Decisions, Right Now
P.O. Box 2959
Winston-Salem, NC 27102