about the program

Celebrating 25 Years!

Listen to our press release celebrating 25 years of youth tobacco prevention.

rightdecisionsrightnow-25-years1

Since 1991, the Right Decisions Right Now youth tobacco prevention program has offered materials to middle schools to help educators address the important issue of making good decisions, even if peer pressure and example might suggest a different decision. Originally developed by Lifetime Learning Systems, Inc. and funded by R.J. Reynolds, By Kids for Kids (BKFK) later updated and adapted the program to digital-lesson format for use in modern classrooms.

About

The Right Decisions Right Now program addresses:

Educators of students in grades 5-9, to provide them with tools to help persuade youth to be tobacco free.

Parents, guardians, grandparents, and community leaders to help them communicate a youth tobacco prevention message.

Since 1991, the Right Decisions Right Now youth tobacco prevention program has offered materials to middle schools to help educators address the important issue of making good decisions, even if peer pressure and example might suggest a different decision. Originally developed by Lifetime Learning Systems, Inc. and funded by R.J. Reynolds, By Kids for Kids (BKFK) later updated and adapted the program to digital-lesson format for use in modern classrooms.

Right Decisions Right Now: Be Tobacco Free program was independently tested nationally and was found to be successful on two key measures: (1) recent smoking levels decreased significantly in test schools, particularly for grades 8-9, and (2) the program lowered anticipated tobacco use among middle school-age students. In addition, students’ susceptibility to peer pressure and their perception of the popularity of tobacco-using peers both showed significant declines versus control groups.

There are additional organizations and resources that can provide information on these and other lifestyle behaviors.  The listing on this website does not imply that the organization endorses the information contained herein, nor does it constitute an endorsement of the organization or resources by R.J. Reynolds Tobacco Company.

What is Right Decisions Right Now: Be Tobacco Free?

Right Decisions Right Now: Be Tobacco Free is an evidence-based educational program designed to prevent young people in grades 5-9 from using tobacco in any form, including cigarettes and smokeless tobacco.

The Right Decisions Right Now: Be Tobacco Free program was tested nationally and was found to be successful on two key measures: (1) recent smoking levels decreased significantly in test schools, particularly for grades 8-9, and (2) the program lowered anticipated tobacco use among middle school-age students. In addition, students’ susceptibility to peer pressure and their perception of the popularity of tobacco-using peers both showed significant declines versus control groups.

Who pays for the program?

The Right Decisions Right Now youth tobacco prevention program is fully funded by R.J. Reynolds Tobacco Company and is free to anyone who desires to use it to help youth avoid tobacco use.

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